Spring has always been a highly popular season for property sellers in Australia. The warmer weather, blooming gardens, and fresh appeal make this time of year an ideal window to sell your home. But is it just about aesthetics, or is there something more?
In this article, we’ll explore why spring is such a great time to list your property, backed by key statistics from the past decade that show the tangible benefits of selling during this season.
Increased Buyer Activity
Spring signals a period of renewed energy, not just for nature, but also for buyers actively looking for their next home. With the winter slowdown behind them, many buyers come out in larger numbers to inspect properties and finalise purchases.
According to data from CoreLogic, between 2013 and 2023, September to November consistently showed a higher volume of property sales compared to other seasons. On average, 35% more properties were sold in spring compared to winter across Australia. This influx of potential buyers means that sellers can attract more interest, leading to higher competition and ultimately better offers.
Spring Sparks Emotional Buying
As a seller, you want to appeal to both the head and heart of potential buyers. Spring, with its natural beauty, allows your property to be shown in its best light. Flowers in bloom, green lawns, and longer daylight hours contribute to a more appealing home presentation, drawing buyers in emotionally. And research shows that buyers who connect with a property emotionally are often willing to pay more.
Statistics show that properties sold in spring, on average, receive offers that are 5% higher than those sold in other seasons. The emotional connection that buyers feel during inspections translates into a willingness to stretch their budgets.
Favourable Market Conditions
For the past decade, spring has consistently been the most lucrative time for sellers in terms of price outcomes. Data from the Real Estate Institute of Australia (REIA) reveals that property prices during the spring season tend to peak, with average sale prices being 7-10% higher during this period compared to the annual average.
With interest rates often adjusting towards the end of the year and buyer demand peaking before the December holiday season, September through November offers a narrow but effective window for maximising your sale price.
More Days for Open Homes and Auctions
The extended daylight hours of spring allow for more flexible scheduling of inspections and auctions. Longer days mean more time for open homes, mid-week viewings, and weekend auctions, which are key for sellers wanting to get as many eyes on their property as possible.
Auction clearance rates, historically, also spike during spring. In 2023, the auction clearance rate in Sydney during September-November was 72%, compared to 60% in the colder months. Higher clearance rates indicate a strong buyer market, making it an ideal time to sell.
Tapping into Year-End Buyer Goals
Many buyers aim to secure a property by the end of the year, especially those looking to relocate, upsize, or downsize before the start of a new school year or work contract. By selling in spring, you give these motivated buyers the chance to settle into their new home before the holiday season or school term begins. This sense of urgency often translates into quicker sales and better negotiation outcomes for sellers.
Spring offers a unique combination of increased buyer activity, favourable weather, emotional appeal, and advantageous market conditions, making it one of the best times to sell your property. If you’re considering listing your home this season, now is the time to act. The statistics show that sellers who capitalise on this window often achieve higher sale prices and quicker transactions.