There are 6 key elements to attracting a quality pool of potential buyers for your property.
- Understanding & profiling the target market to tailor advertising.
- Capturing the entire active buyers market
- Gauging interest levels and market demand
- Extracting offers from interested parties
- Being able to negotiate offers into a sale
- Ensuring the correct legal information & documentation is processed
Target Market Profiling
In the highly competitive property industry, knowing which target market to advertise to is the key to a successful marketing campaign. These could include; First Home Buyers, Young Professionals, Upgraders, High End Buyers, Downsizers, Relocaters, Lifestyle chasers.
Strategic mix-media advertising campaign.
MMJ offers a multitude of ways to promote your property to reach your target market/s and generate as many potential buyers as possible. The most effective campaigns are when a mix of online and offline media such as websites, social media, signboards, print, search ads and letterbox drops are combined to attract enquiry.
Qualified pool of potential buyers.
When the above two elements are implemented correctly, a qualified pool of buyers will be easily obtained. From here our experienced agents will be able to further qualify and obtain offers to eventually negotiate a sale.
